Toyo Martial Arts Distribution Co., Ltd. was founded in 1948 as a weaving machine company, and this year marks the 75th anniversary of its founding.
In order to take on the challenge of new business areas, we focused on Brazilian Jiu-Jitsu, which has been gaining popularity in recent years.
Kazuyoshi Minamimagoe of Beams Co., Ltd. produces and Masafimi Watanabe of DLX, who develops "BEDWIN & THE HEARTBREAKERS", a street brand that represents Japan, is in sympathy with our company's desire to "contribute to the development of Jiu-Jitsu through high value-added Jiu-Jitsu, convey the charm of traditional Japanese handicraft "Sashiko", and pass on the skills of craftsmen cultivated over many years as a judogi maker to the future." “BRIGADE” was born.
The brand name was named "BRIGADE", which means "brigade", inspired by the fact that former judokas traveled overseas to spread jujitsu.
In the brand logo, the red circle is the Hinomaru = Japan, and the line surrounding the Hinomaru is the sun's light = the sun. The three divisions represent "mind," "technique," and "body." With these three elements, Japan shines, and the image is that a bright light spreads to the world.